Summary:

Responsible for creating, reviewing and editing content for the company and its associates (“the Group”) to be published across the Group’s websites and social media pages. As the Content Creator, you will also be responsible for researching the key SEO terms and implementing them in the content to increase lead generation and traffic. The role will work closely with the marketing team to maintain consistency between and across marketing campaigns and published content. It is an ongoing responsibility and expectation for the role to be responsible for regular brainstorming and adopting new and innovative ways to increase customer engagement and reach and explore new platforms for distribution. The position reports directly to the General Manager.

Roles and Responsibilities:

• Work with the marketing team to establish the short-term and long-term marketing goals for the group and develop content strategies accordingly.
• Creating content that is interesting, accurate, innovative, informative and most importantly, engaging.
• Writing and reviewing content for the Group’s websites, social media pages and public communications (such as online newsletters).
• Taking charge and driving the content production for the Group.
• Optimising Search Engine Optimisation-driven content for the main purpose of increasing traffic.
• Working with the GM and Marketing team to establish brand taglines, logos and other promotional materials.
• Measuring and monitoring the Group’s campaign performance, website performance and social media traffic statistics.
• Monitor traffic performance directly relating to new content and take actions accordingly to improve traffic metrics.
• Continuously brainstorming and exploring new ways to improve the traffic by tapping into new platforms and channels.
• Ensure that content is accurate and compliant with industry regulations and copyright and data protection laws.
• Maintain consistency in content and ensure alignment with the Group’s vision, values and goals.
• Identify trends in customer’s needs and create content to cater for those needs.
• Update content across the Groups’ platforms accordingly.
• Continuously tweak content to cater for SEO, incorporating them into the content to achieve maximum traffic.
• Any other duties as assigned.
• Play a role in the promotion of cohesive and productive working relationships within the organisation.
• Work collectively as a team to ensure departmental goals and targets are achieved.
• Provide accurate and timely reporting against all established KPIs. Ensure the values of the organisation are upheld and maintained both individually and collectively as a team.
• Any other duties as directed.

Experience & Qualifications:

• Experience as a content creator.
• Possess an understanding of SEO best practices.
• Prior experience in web traffic metrics, HTML and web publishing.
• Proficiency with content management systems and analytics software.
• Good IT skills.
• Excellent writing, proofreading and communication skills.
• Detail-oriented work style with good time management and organisational skills.
• Knowledge of various analytics platforms.
• A sound knowledge of the Australian education system, as regulated by the Education Services for Overseas Students Act.
• A good understanding of Australia’s migration system across a wide range of visa
• subclasses.

Daily Task

1. Facebook Post – 2 to 3 posts for HQ and PH (Monday, Wednesday and Friday)
2. Linkedin Post – 1 post weekly (HQ)
3. Newsletter – 1 post fortnightly (Education or Visa)
4. Web content (HQ, Nepal, Bhutan, PH)a. 2 x Blog articles per month for each (HQ & PH) 300-500 words b. 2 x SEO articles per month for each ( HQ & PH) Min 700 words c. Note: 1 blog/SEO article per month in Bhutan and Nepal. The type of article required for Bhutan and Nepal will vary based on the requirements d. A total of 12 articles per Month

5. E-book/Guide – Once a month
6. Other task as directed by MC and other team members